Truly Natural
Morrocco Method - organic,  vegan shampoo and conditioner

Press:
We Get Rave Reviews!

The Morrocco Method has been featured in a variety of print media. For your reading pleasure, we present a few reprints of our reviews.

Shampoo with True Grit

by Julia Bosche

Reprinted with permission from the So Young newsletter.

It's not sparkling clear, has no high tech foaming action, polymers, or phoney petroleum-derived "herbal essences." It's a khaki-colored, granular concoction of unprocessed whole-ground plants and herbs just short of a mud pie shampoo with a vital energy that will knock your socks off! Created by world renown hairdresser Anthony Morrocco, his newly formulated Sea Essence shampoo is nothing short of miraculous.

And even though Morocco, a man with a 40-year passionate dedication to completely holistic hair care explained the integral components to me — from the carefully selected, intensely nourishing organic GMO-free plants, lovingly grown and harvested according to ancient moon cycles on small South American farms or collected in the wilds of their respective countries, down to the rare trace mineral preservatives — I couldn't begin to imagine the magic the little bottle held.

Featured in InStyle Magazine

InStyle Magazine

Hair de Lune

Posh privacy out of the way salon retreat. Need to avoid bad hair days? Perhaps a drive down the coast to the famous beach resort town of Laguna Beach, CA. One can find a cure. A Man who not only claims to be the Master Hair Cutter from NYC but has secret elixirs to boot. His unique haircutting techniques he developed when apprenticed with Kenneth himself in NYC. Have scissors will travel. Is now secluded in the hills of Laguna Beach. Promises the most unique cut of all. The blunt snip cut costs only $250.00 if one can even get an appointment. Have a unique shampoo or conditioner (Morrocco's secret elixirs) made to order. Voila! never a need to stress your tresses again. Morrocco, who won't reveal celebrity customers, promises that even skeptics will see thicker, stronger, more luxurious hair within 90 days.

"I hope this stuff rinses out easily," I prayed the first time I hesitatingly massaged the gritty concentrate into my hair and scalp. But not only did the shampoo rinse quickly away, my hair became spun silk with just one shampoo. It was fuller, richer, beautifully balanced, easily controlled and fell into natural waves — nothing short of spectacular. The vitality and energy this product emits defies description.

"Hair belongs to the etheric realm," explains the infinitely knowledgeable hairdresser whose acumen has been garnered from herbalists to shamans. Anthony believes that a woman's long hair resonates with her goddess' power. He simply "prunes" tresses in accordance with the astrological cycles, using his well known "blunt snip" to enhance hair's health and growth.

Using Sea Essence, my hair and scalp have never felt this sublime, and my skin is smooth and radiant. Did I mention, Sea Essence also doubles as a deeply nurturing face and body exfoliant?

The synergistic blend of 100% natural whole-ground organic botanicals, herbs and minerals includes:

— Kelp, Nori, Kombu, Fucus, Sea Silk, Irish Moss, Red, Brown and White Algae to revitalize, stimulate hair growth.

— Klamath Lake Blue Green Algae to nourish and heal.

— Natural Soapbark form Chile, Chinese Green Tea from Shanghai, Cactus from Mexico, and Yucca (100% natural foaming botanicals)

— Aloe Vera, Organic Raw Unfiltered Apple Cider Vinegar for enlivened enzymes.

— 92 Trace Minerals as natural preservatives.

— Essential Oils of Frankincense, Myrrh and Sandalwood.

For best results, Anthony suggests gently massaging the shampoo twice into your hair and scalp. Leave it on for 1 -3 minutes. Rinse with warm water after the first shampoo and cool after the second. For optimum rejuvenation, he also suggests rotating each of his four shampoos — Earth, Water (Sea Essence), Air, and Fire. (See So Young issue #40 for in-depth descriptions)

Morrocco shampoos address hair loss, thinning, dandruff, brittle and damaged hair. They help to retain natural color and sheen, are nontoxic, non-allergic and can be used for children as well as pets. Sea Essence is particularly beneficial for a normal to dry hair and scalp.

I've been thinking ever since I've tried the true grit of Sea Essence. How far afield we've wandered off the mark with our pseudo techno products. We are all aware of the scourge of antibiotics, yet all to readily accept cosmetic hype — interesting how something you put on the outside of your head can profoundly affect the inside.

© Copyright Julia Busch, 2004

Reprinted with kind permission from longhairlovers.com.

Famed hairdresser Anthony Morrocco believes that healthy long hair is more than a physical pursuit; it's a spiritual one.

"Long hair is powerful for women," he says by phone from his San Luis Obispo, California, home. "When a woman cuts her long hair, she chops off her goddess energy.

"Hair doesn't belong to the material world," he continues, "It belongs to the ethereal world, which is why doctors and dermatologists have a tough time with it."

If you're new to the world of holistic hair care, don't let Anthony Morrocco's New Age-speak frighten you. This man knows what he's talking about. Trained under the famous Kenneth of New York in the 1960's a man Morrocco calls "the foremost authority on cutting hair" Anthony Morrocco's client list has included Jacqueline Kennedy Onassis, Lauren Bacall, Faye Dunaway, Liza Minnelli and Mia Farrow.

Morrocco joined Kenneth's in 1964 and apprenticed with the master for a full month before ever touching a client. During this time, he learned Kenneth's "blunt snip" cutting technique that left his clients with healthy hair and classic - never trendy - styles.

As seen in People Magazine

I don't cut hair as much as prune it, says Morrocco. His haircutting techniques are truly 100% Natural.

People Magazine

Mane man Anthony Morrocco's haircutting technique, like his secret hair care formulas, promise 100% truly natural, organic, luxurious hair a simple brush & go.

Anthony Morrocco's first job as a celebrity hairstylist was governed by the stars, with names like Jacqueline Kennedy Onassis, Mrs. Paul Melon, Mrs. William Pailey, Mrs. Norman Rockwell, Nancy Sinatra, Lauren Bacall, Faye Dunaway, Liza Minnelli, Joan Rivers, Mia Farrow, and the list goes on. That was in 1968 when he worked at the World famous Kenneth ' s NYC Salon to thee Rich and Famous. Now 44, Morrocco runs his own salon out of his private home high up in the hills of the American Riviera, Laguna Beach, CA.

He calls his style "Blunt snip cuts." These techniques he learned from Kenneth himself. This technique is individual to each client, no styling or trendy looks for him, only classic fashionable haircuts will do. Better known as brush & go, each individual client has a 1-1/2 hour haircut valued at a mere $125.00 per cut. Morrocco who has traveled through out Europe in the early 1970's studying basic haircutting with simple masters in local villages and sea ports while coming from Kenneth's posh NYC Salon is himself classic in style and a master in cuts.

Studying under Rita (a Hungarian herbalist and botanist who worked for Kenneth and made secret elixirs for Jackie to Marilyn), Morrocco learned ancient secrets in formulations from hair shampoo and conditioners to body scrubs and skin care.

He practices today in making individual formulas for the rich and famous who now drive down from Santa Barbara and LA. Clients fly in from as far as Paris and Australia. Morrocco's claim to fame is all word of mouth.

"I never advertise. My private retreat is kept quite busy. I started with Rita, and then learned a lot more from three Brazilian women who visited Kenneth's in the 60s. Traveled to Honduras and studied with Shamans together with Chinese herbalists, Dr. Cecelia Lu from Shanghai and Dr. P. Fung from Peking."

Mixing this up with American M.D.s, Doctors of Homeopathy, and East Indian Ayurvedic masters, Morrocco keeps his elixirs a secret. For a mere $50 per ounce, a client can have any hair care product made to special order to suit his or her needs. Morrocco says that he specializes in a client base these days that have hair thinning or hair loss problems. For this reason his client's names are held in strict confidentiality . Although he refuses to disclose his current list of rich and famous celebrities, Morrocco boasts of having more clients come to him in Laguna Beach then if he were smack dab in the middle of LA City itself. "These days, I'm pretty low key." Rather a down to earth attitude for a man who comes from the top of the stars. For a personal consultation or appointment, Morrocco suggests one need not call these days as he has a 1-year waiting list. Sorry, folks.

Morrocco became interested in holistic hair care from another Kenneth's employee: a Hungarian woman named Rita.

"Rita was a botanist who made individualized hair care preparations for Kenneth's customers," Morrocco says. "She never shared her formulas with anyone until I made her a deal teach me about natural hair care and I'll introduce you to Jacqueline Kennedy Onassis." This was an offer Rita couldn't refuse. After learning about harvesting plants and mixing natural products, Morrocco left Kenneth's in 1968 and spent 2 years in Europe. He traveled to small town barber shops throughout the English, Italian and French countryside and learned all about folk hair care techniques and treatments. Another important lesson had to do with lunar cycles.

"There's a famous village in Scotland named Findhorn that's mostly rock, yet the farmers grow the most beautiful fruits and vegetables," Morrocco says. "That's because they work with the ancient moon cycles to plant and harvest when the time is right. They work with love as their chief feature in sewing and harvesting their crops."

His interest piqued in moon cycles , Morrocco headed to Brazil to study lunar charting with a shaman, or holy man. There he learned about a special astrology for cutting hair.

"If I had told people in the village that I was getting a hair cut, they would have looked at me like I was crazy if it wasn't the right date for a hair cut," Morrocco says.

In addition to cutting hair by the moon cycles, the Brazilian villagers also picked and bottled plants and herbs for hair care preparations using the lunar calendar.

Today, Morrocco bottles his own line of holistic hair care products that are "blended and bottled using the ancient farmers' moon cycle." The ingredients include natural soapbark from Chilean evergreen trees, organic liquefied crystals from India and Tibet, and southwestern white healing clays. Many of his clients include homeopathic medical doctors and detox clinics with patients looking to eliminate chemicals from their lives completely. If you're interested in exploring holistic hair care, Morrocco says the approach is multi-faceted and includes:

  • using natural products and correct brushing techniques
  • eating an organic diet ("Eat live food to produce live cells," Morrocco says)
  • exercising for scalp and blood stimulation
  • using eastern astrology
  • balancing your emotional and spiritual life

Morrocco says these holistic " spokes in the wheel " work together to create long, luxurious hair. The next important factor is finding the right stylist to help you on your quest.

First, he says, when you see a woman with gorgeous long hair, compliment her and find out who does her hair. Next, schedule a consultation with the stylist and trust your instincts.

"Don't give hairdressers too much power," Morrocco warns. "You want a very concerned person working on your hair," not someone who rushes you around or who wants to cut your hair their way without concern for your wishes. "And there should never be a charge for a consultation," Morrocco says. Make sure you tell him or her that you want to grow thick, long hair and ask about trimming methods to help you achieve your goal. Morrocco says that most women who think they can't grow long hair really have a problem with breakage, not growth.

"60 to 90% of hair breakage occurs from the bottom," he says. With the right type of trimming and care, this breakage can be prevented, which will allow hair to finally achieve a desired length.